Bring a hotel repositioning to life with a unique branding.
The Solution:
Our task was to rebrand the Marriott Bournemouth Highcliff Hotel, aligning its identity with its new positioning statement: "A Charmed Dorset Discovery with Everlasting Views." The goal was to create a unique and compelling brand that would resonate with guests and distinguish the hotel in a competitive market.
We crafted a distinctive brand identity for the Bournemouth Marriott Hotel, capturing the essence of its positioning statement with bespoke illustrations.
We identified and enhanced all customer touchpoints, ensuring a consistent and immersive brand experience.
Visual concept design and development
Bespoke illustrations
Toolkit to activate across all customer touch points