Bring a hotel repositioning to life with a unique branding.

The Solution:

Our task was to rebrand the Marriott Bournemouth Highcliff Hotel, aligning its identity with its new positioning statement: "A Charmed Dorset Discovery with Everlasting Views." The goal was to create a unique and compelling brand that would resonate with guests and distinguish the hotel in a competitive market.

We crafted a distinctive brand identity for the Bournemouth Marriott Hotel, capturing the essence of its positioning statement with bespoke illustrations.

We identified and enhanced all customer touchpoints, ensuring a consistent and immersive brand experience.

  • Visual concept design and development

  • Bespoke illustrations

  • Toolkit to activate across all customer touch points

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